When you love where you work, you want everyone you meet to know about it. Gifting your employees swag and merchandise lets them proudly represent their workplace while also providing some free advertising, either in person or when tagged on social media. There’s a lot of power in company merch, from employee engagement to client retention.
In fact, 72% of consumers believe that the quality of promotional items reflects the reputation of the company. Promotional items are a cost-effective marketing tool with a significant impact, but the quality of those goods is an essential component.
Only 21% of swag items are kept for longer than about one year, which contributes to the vast amount of waste that regularly enters landfills. So often, swag is tacky, cheap, and destined for the trash — but it doesn’t have to be that way.
Lean into swag gifts that are high-quality and useful items that employees, clients, and conference attendees will want. Today we’ll be reviewing which swag gifts will make the biggest impact on your clients and co-workers from Goody:
Best Company Swag Gifts: Drinkware
Drinkware is one of the most effective items when it comes to great company swag because it tends to be one of the more useful gifts. Promotional drinkware has a long-lasting impact, with recipients holding onto this item longer than other gifts.
Here are some of our favorites:
1. Customizable Water Bottle from CamelBak
Staying hydrated is essential, but it’s even more important when you’re spending so much time working hard for your company. Your clients and teammates can get their water fix wherever they go with this branded CamelBak Eddy reusable water bottle.
The robust Tritan material is shatter, stain, and odor resistant, meaning that it can be a companion for everything from chill days in the office to intense hikes in hot weather. BPA-Free with a spill-proof biting valve, this high-quality bottle is taken to a whole new level by incorporating your company logo front and center.
Every time someone takes a sip from this bottle, people will see your logo taking the stage. And considering this high-qualitywater bottle is spill-proof and mess-free, it’s perfect for commutersand adventurers. Send along some reusable straws to complete the eco-friendly package.
2. Enamel Camping Mug
Some people like to spend a day off lounging around in bed, while others enjoy spending a day off in the wilderness. Whichever group your clients or team members are a part of, they can benefit from this Enamel Camping Mug outfitted with your company logo.
This sturdy, stylish, and chic mug is the ideal vessel for coffee, matcha, and everything in between. With a stainless steel base metal and an enamel finish, this branded high-qualitycoffee mug accompaniment to the kitchen cabinet. Perhaps add a few leather coasters to your swag box as a special touch.
3. Wine Tumbler
Happy hour can be anywhere with this Wine Tumbler. With a vacuum-insulated double wall construction and a BPA press-free lid, your Pet Nat will stay cold for up to 24 hours.
But it’s not just for cold alcoholic beverages. You can also use this tumbler for hot cocoa, coffee, tea, or anything in between. It can keep hot beverages steaming for up to 12 hours, so you don’t need to worry about taking a lukewarm sip.
Top Company Swag Gifts: Home and Tech
4. Wireless Charger
Once you go wireless, there’s no going back. We use our phones for everything from responding to texts to checking emails. This Wireless Charger is compatible with the latest iPhone and Android gadgets that have wireless charging capabilities. It even comes with a micro-USB cable, a mini version of the Universal Serial Bus interface. The micro-USB cable is capable of charging phones (mainly Android), tablets, smartwatches, and battery charging packs.
This is an especially practical corporate gift for remote employees. New hires might need some assistance setting up their home office, so consider incorporating this custom swag item as part of your onboarding process.
Other remote work essentials might include mouse pads, planners, snacks, and organizational tools.
5. Aromatherapy Candle
If you’re looking for a corporate swag gift that has the secondary benefit of enhancing mental wellness, this Aromatherapy Candle is a go-to choice. Made with a 100% soy wax blend, this cotton wick candle provides your clients with 70 to 80 hours of relaxation, complete with your company name and logo on the front. Your recipient gets to choose from scents like Vanilla Bean, Sea Breeze or Comfort Spice.
The stylish jar fits flawlessly on any side table or bookshelf. It’s a fantastic addition to a swag kit or a standalone gift to build company morale.
6. Bluetooth Speaker
Whether you’re going out for a day at the beach or having a meal prep session in the kitchen, music turns an ordinary occasion into a memorable one. Let your clients bring good times, as well as your company logo, wherever they go with this Bluetooth Speaker.
On a single charge, it can give you up to two hours of continuous playback. In addition to its Bluetooth capabilities, it features a standard 3.5mm audio input for connecting to other devices that might not have wireless capabilities. Couple that with a 33-foot range, and this high-quality speaker will have your clients and employees bumping to their favorite tunes all day long.
Top Company Swag Gifts: Apparel and Accessories
7. Canvas Tote
When you give out tons of employee appreciation swag, you can ramp it up to the next level by making sure that the branded gear comes inside another piece of branded swag. This reusable Canvas Tote is perfect for shopping trips, team-building retreats, or dinner parties. The best part is that your company logo will be right on the front for everyone to see.
Tote bags are standard giveaway items to increase brand awareness, but this option is so much more. Crafted from a durable, natural cotton canvas fabric, this simple design has a comfortable dual shoulder strap to make it feel as functional as it does spacious. This gift idea is particularly well-suited to companies that keep sustainability at the forefront of their company culture.
8. Premium Pullover Hoodie by Champion
Champion is one of those “casual but cool” brands that’s having a major renaissance. And from cozy self-care sessions on the couch to long walks in the park, there’s always a time for a hoodie. This Champion Hooded Sweatshirt is emblazoned with your company logo to make sure their job is top of mind.
It’ll quickly become one of your client’s favorite garments, as it features Champion’s signature Double Dry Technology to keep the wearer extra warm and dry. It’s unisex and has spacious pockets so that they can hold the rest of their company swag items with ease.
This hooded sweatshirt comes in five classic colors (white, light steel, navy, and black, charcoal heather) and in sizes ranging from small to 3XL.
9. Knit Beanie
For those days when you can’t be bothered to do your hair, hats are the best decision. You can amp up your lazy look with a high-quality Knit Beanie that’s outfitted with your company logo — front and center.
Good for winter, spring, and fall, this knit beanie is made of 100% acrylic wool. It’s also one-size-fits-all, making this a universal swag idea that anyone would love. Throw this in with a canvas tote bag and include a set of customized drinkware to create a swag bag that clients and employees will use forever.
Build a Digital Swag Closet With Goody
Branded swag is a simple, effective way to market your business while making clients and employees feel like part of a team.
With Goody, you can send a virtual swag bag of your favorite branded items and let them choose the options they prefer. No waste, no order minimums, and no stress. When you sign up for Goody Business, you have the option of sending hundreds of different items to thousands of different people with a click of a button.
With that many options, there is truly something for everyone. However, despite how well we know our employees and clients, it’s impossible to give the perfect gift every time. Luckily, we thought of that too — with Goody, recipients can simply swap out one gift for another (for an equal or lower-priced item).
When you send them their present (all you need is their email or phone number), the gift is sent virtually. After a unique digital “unwrapping,” they can put in their address and wait until the item you picked arrives at their doorstep, or they can pick something they’d rather receive instead.
It’s gift-giving made easy: To build your own virtual swag closet, get a demo of Goody for Teams.
Sources:
The Promotional Products Industry Strategy Notes | Promotional Products Association International
A Guide To Offering Sustainable Swag At Corporate Events | Forbes.com
Global Ad Impressions Study | Advertising Specialty Institute
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