Case Study: How Tinuiti Uses Goody to Deliver Meaningful Swag to 1,000+ Global Employees

As leading performance marketing agency Tinuiti geared up to celebrate its 20th anniversary, the team saw an opportunity to reimagine how branded swag could reflect their ethos: Love Growth, Hate Waste. Partnering with Goody allowed Tinuiti to bring swag and gifting to the next level: faster, more sustainable, and better aligned to a global, people-first culture.

The Challenge: Scaling Culture Across a Global Team

Tinuiti is one of the largest independent full-funnel marketing agencies in the United States. Its broad portfolio of clients and reputation for hiring exceptional talent have made it one of the most impactful players in its industry.

More recently, the company expanded globally and now has more than 1,000 employees across the U.S., U.K., Mexico, and Canada. Tinuiti also offers hybrid office spaces in New York, San Diego, London, and Mexico City, though the majority of its people work remotely.

As Tinuiti expanded, so did the complexity of getting meaningful, personalized swag into the hands of employees everywhere. Traditional bulk ordering brought challenges — storage costs, excess inventory, and administrative lift — that no longer fit Tinuiti’s fast-moving, people centered culture.

“When I found Goody, I knew this was something special,” says Michelle Smith, Manager of Culture & Connection. “It made the whole process simple, efficient, and impactful. I told the team: ‘We have to use this.’”

The Solution: Global, On-Demand Swag

Over the years, Tinuiti had partnered with a variety of swag vendors, each offering strengths and drawbacks. What the team needed was a flexible, on-demand solution that could scale with their global workforce while maintaining cost-efficiency, respect for privacy, and a seamless employee experience.

The partnership kicked off in a big way: Tinuiti’s team partnered with Goody to curate a custom, limited-edition collection to mark the agency’s 20th anniversary. Tinuiti and Goody’s first collaboration offered employees a wide selection of items, and the response was overwhelming. Pieces from that collection remain among the most talked-about and requested swag to date.

Tinuiti’s special edition 20th Anniversary tie-dye sweater was such a hit, “employees wanted to purchase more, and still talk about it today.”

Why Goody’s unique approach delivered

On-Demand Fulfillment:

‍Swag is printed and shipped only when requested, eliminating storage fees and excess inventory. For Tinuiti, this means not just cutting costs, but also reducing waste — and an appreciation for environmentally conscious solutions.

Privacy-First Address Collection:

Employees enter their own shipping details and set delivery preferences, reducing admin work while respecting personal data.

Global Reach:

With Goody, Tinuiti sends gifts across borders, receiving stellar customer support navigating international payment or shipping hurdles.

How Tinuiti Uses Goody Today

Custom Swag Collection for New Hires 

Every new hire chooses their own uniquely branded welcome gift from a Goody-powered Collection, ensuring no wasted inventory.

Life Event Recognition

From new babies (hello, branded onesies!) to major milestones, Tinuiti celebrates life’s moments with gifts employees can redeem when and how they prefer.

Custom-branded baby onesies have been a huge hit with new parents.

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Culture Campaigns

From competition champions to standout achievements, Tinuiti leverages Goody to design curated swag and gifting experiences that shine a light on employee wins. Goody allows Tinuiti’s team to customize each experience to feel fresh and aligned to the moment. 

Tinuiti's employees love to share pics of their custom-branded dog hoodies.

The Results: Efficiency, Savings, and Pride

With Goody, Tinuiti has eliminated manual address collection, storage costs, and wasted swag. The impact? Significant time savings, reduced waste, and swag that employees are genuinely excited about.

“Goody has great options,” Smith notes. “We’ve had people reach out saying, ‘It was so hard to pick just one item. Can I get more?’ These gifts aren’t just swag. They’re a way of showing pride in being a Tinuitian, and helping us feel closer together, no matter where we are in the world.”

Looking Ahead

Thanks to Goody’s unlimited full seats, Tinuiti’s custom stores are growing across multiple departments and teams to support recognition and culture. As the company continues to expand globally, Goody remains a trusted partner in helping Tinuiti connect, celebrate, and engage employees everywhere.

“In 2024 alone, we celebrated 60 Tinuiti babies. Sending each new parent a branded onesie — in the way that worked best for them — could have been a logistical challenge. Goody made it a joy!”