Your clients: They are the heart and soul of your business.
Whether you speak to them once a year or almost every day, every client matters. It costs five to 25 times more to acquire a customer than it does to retain them, and researchers from Bain & Company estimate that a 5% increase in customer retention can deliver a 95% increase in profits.
Sometimes they might drive you crazy, but at the end of the day, they’re the ones that keep your business going. That’s why a thoughtful client appreciation gift — far from being a nicety — is one of the best investments you can make in retaining customers and staying top-of-mind.
But “client appreciation gift” is a vague category, especially if you might not know the client’s personal tastes or what would make a good gift for them in particular. Even if you attend to their business needs constantly, you may only have a shallow understanding of their personal tastes and preferences.
However, you know what they don’t want — the flimsy drink koozies and stress balls with a company logo, the tacky wicker baskets with paper grass. Client gifts should be more than stale cookies embossed with your company logo. Same with tossing your business card in with a loose bag of brownies — we’re over it.
So today, we’ve come up with a quick list of amazing gift ideas for your client, designed to stand out from the pack.
Let’s get started:
Gifts That Show Your Client You Appreciate Them
The key to corporate gift-giving? It shouldn’t feel “corporate.” At the end of the day, the best client gifts are the brands and products that you’d give to a personal friend.
Here are some great gifts to give to build those business relationships, whether they’re a new client or they’ve been with you for years.
Home Town Maps Cutting Board by Well Told
For that client who loves to cook or entertain, this customized cutting board is a sure winner. This cutting board from Well Told can be engraved with a map of any city in the US, making it a unique and decorative gift choice.
While they can use one side for the actual cutting, the decorative side makes for a fantastic serving board for charcuterie or other appetizers. And with Goody, your client gets to choose their city themselves, a wonderful way to let them show off their hometown pride.
Nikka Coffey Grain Whiskey
The odds are one of your clients is a huge whiskey nut who always has their favorite drinkware ready to go. You can just picture them in a smoking jacket in front of the fire with a smooth glass of whiskey dangling in their hand. They’re iconic, and would absolutely love this whiskey.
The Nikka Coffey Grain Whiskey has tempting notes of coconut, banana, and vanilla, complete with a honeyed citrus finish. It changes in your mouth as you drink it and represents nearly over 100 years of dedication to the craft of brewing whiskey, inspired by Scottish traditions.
Waffle Bathrobe by ettitude
Ugh, is there anything better than a beautiful bathrobe? For the client who has really earned a “treat yourself” day, this waffle bathrobe is the perfect gift.
Not only will this ultra-soft robe bring the spa home, but it’s also made from organic bamboo, so it breathes and dries quickly. How many bathrobes are certified organic and certified chic? (*The latter certification is still pending official review.)
Plus, ettitude donates 1% of sales to environmental nonprofits, making this a perfect choice for eco-conscious clients.
7 Piece Bar Essentials Set by Viski
Back to your whiskey lover: If they already have plenty of whiskey on hand, this high-quality stainless steel 7 Piece Bar Essentials Set from Viski can take their bar cart game to the next level. This bartending set is elegant, and the lines evoke the aura of elevated architecture.
It comes with two shaker tins for that real bartender vibe, a mixing glass, a strainer, a bar spoon, a double-sided jigger, and even a muddler.
Beast Blender by Beast Health
Are any of your clients living that work-from-home life? This presents a stellar opportunity to infuse their home office with luxury items that say, “No need to get stuck in mid-day traffic driving to the juice bar. You are free.”
Bring restaurant-quality flavors into every home office with the Beast Blender. The Beast Blender has an incredibly unique and eye-catching design. It combines form and function — your client can choose between two colors (Pebble Grey and Black) with Goody. Then, they can relish in a smoothie or milkshake that is the perfect accent to a busy day.
ROE Caviar 30g Gift Set
We dare your client to churn after receiving this ultra-luxe gift. Caviar is luxurious enough on its own, but this caviar gift set from ROE is on another level.
It comes with 30 grams of sustainably sourced caviar in a beautiful golden tin, a mother of pearl caviar spoon, and a key specifically designed to open the caviar. And all of this comes in a custom wooden gift box.
Stagg EKG Electric Kettle by Fellow
Odds are, you have a coffee- or tea-loving client who’s still heating up water on a stove kettle (or, let’s be real, in the microwave).
Wait until they discover this wondrous Stagg EKG Electric Kettle from Fellow. It not only boils water, but you can set it to any temperature, and it will hold it there for as long as you want, perfect for pour-over coffee fans or exacting tea drinkers.
While there are lots of electric kettles out there, none can match Stagg’s beautiful, sleek design. And with Goody, your client can pick their own color to match whatever other kitchen appliances they have. It’s definitely a much better gift than a coffee mug.
The Fiddle from UrbanStems
For the plant-lover on your client list, there are few better gifts than a beautiful fiddle fig that they can nurture. Plants make an amazing business gift: they can help liven up any office and even improve mood and reduce stress.
The Fiddle from UrbanStems is as easy to care for as a succulent, yet it can grow much bigger. Plus, it comes with an attractive orange ceramic pot. The lofty leaves sprout upward from its sturdy stem, and the watercolor-like strokes of soft orange and blue add notes of simplicity. This plant flourishes in indirect, natural light and instantly brightens up any space.
A Bottle of Red Wine
Of course, if you’re feeling a little stuck and just can’t decide on a gift, a bottle of red wine is a perfect option to fall back on. It’s definitely more classy (and less self-serving) than a tote bag or tumbler with your company name on it.
A bottle of wine offers a chance for celebration, reflection, or a chance to toast to new adventures (including business ventures). Something about the legs of a full-bodied red in a wine glass truly speaks to sophistication.
And with Goody, you can have them choose from a selection of different wines so you know they’ll enjoy it. Or, if they prefer non-alcoholic options – or something a bit stronger – Goody makes it easy to swap the bottle of wine for something else toast-worthy.
Italian Leather Wireless Charger by Courant
For that client who’s always on their phone during meetings, maybe an ideal gift would be a nice wireless charger. This wireless charger from Courant is sleek and makes for an excellent addition to a desk or workspace.
And Goody lets the client choose their own color to fit their personal style. It’s a great appreciation gift, and it’s something they’ll be guaranteed to use every single day – keeping you top of mind.
Mulberry Silk Sleep Bundle by Brooklinen
This Mulberry Silk Bundle from Brooklinen includes a beautiful silk pillowcase and eye mask – simple yet life-changing.
Mulberry silk is incredibly breathable and comfortable and makes for the best pillowcase. It’s also believed that silk can even help with skin and hair health. Your gift recipient can pick from five different colors to suit their liking.
The Milk Bar Sampler
And finally, the delicious option. This bundle of goodies from Milk Bar is the ultimate sweet sentiment. The sleek cookie tin is packed with best-sellers like a 3-pack of Chocolate Birthday truffles, a 3-pack of Birthday truffles, a half-dozen assorted cookies, and a slice of Milk Bar pie.
Food gifts like this one make for lovely Christmas gifts during the holiday season, as well as client appreciation gifts.
An Easy Way To Give Thoughtful Gifts
At the end of the day, you want to show your client that you appreciate them. These are your VIPs, and you want to give them something better than a generic gift basket.
Goody makes it easy to give a meaningful, personalized gift that will build a connection with your clients by helping you find unique corporate gift ideas.
Simply choose your gift online, put in your client’s email or phone number, and the present goes right to their inbox, accompanied by a card of your choosing.
After a fun virtual gift-opening experience, they can choose the color or specifications of the item, and it gets sent straight to them. You don’t even need to ask for their shipping address — the recipient enters it when they accept the gift.
Not only that, but Goody allows you to buy from companies whose values you align with. For example, you can search for companies that have sustainable, eco-friendly business practices or are BIPOC- or female-founded.
The best part about gifting clients with Goody is you can be completely confident that your client will like what comes in the mail since Goody lets recipients swap gifts. 50% of the time, people choose to swap the gift (for one of equal or lower-priced value). It’s rewarding to know that the gift your client receives is one they truly want.
Goody makes it easy to give client gifts that build connections and reduce churn. To get started, simply sign up for Goody for Business. It’s free to create an account, and you can start gifting your clients immediately.
Sources:
The Benefits of Plants on Wellness | Chapman University
Giving Gifts that Build Relationships | Healthy Relationships Initiative
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