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Collections are here — a new way to create custom gift experiences that are beautiful, flexible, and totally effortless. Best of all, this feature is available on all plans, with no paid subscription required.
Collections let you curate a customized menu of gifts or swag (or both!). Your recipients can choose the item(s) of their choice from your selection, in a destination you can customize with your own branding, messaging and banner.
The ability to build custom gift collections has long been one of the most popular features on Goody’s Team plan. We decided to give that feature a glow-up. In the process, we’re rolling it out to all users on Goody, no paid plan required – just in time for the holidays.
How Collections work
Collections make it easy for senders to handpick a set of gifts that feel perfectly suited to any occasion.
You can create a Collection in just a few minutes. Here’s how:
1. Choose your occasion, such as a digital swag closet for employee onboarding, a client appreciation campaign, or holiday gifts for your team.
2. Add gifts and swag from Goody’s collection of 400+ brands and hundreds of print-on-demand swag products. You can add as many or as few options you want – and even create different categories to choose from.
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3. Customize your Collection with a headline and banner. On paid plans, you can add a custom banner, logo branding, and even your brand colors.
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4. Publish and send. You can share drafts with colleagues beforehand.
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After your recipient receives your Collection, they can choose any gift they like from your custom selection. If they choose swag, then it is printed to order and shipped directly to their door.
What’s new
Although Goody has offered custom collections to customers on our Team plan, Collections includes brand-new capabilities. Here’s what’s changing:
✨ Free for everyone
No matter what plan you’re on, you can create unlimited Collections for every occasion.
🖼️ Beautiful banner library
Choose from a gallery of ready-to-use banner designs, or upload your own on the Pro or Team plan.
🔮 Add categories using AI
With one click, group your gifts into categories so recipients can browse easily and find what fits them best.
📝 Drafts for collaboration
Share draft collections with your coworkers before publishing, so everyone’s aligned before you hit “send.”
🎨 Advanced customization (Pro & Team)
Pro and Team customers can fully personalize their collections with custom colors, banners, and logo branding.
How can you use Collections?
With Collections, the possibilities are literally endless. You can create custom gift experiences for everything from a colleague's engagement to a company-wide holiday gift.
Here are some of the most common use cases for Collections:
- Build a digital swag closet, such as new hire swag for onboarding. Employees can choose the swag item(s) they prefer, and even provide their own size and color preference. Most of Goody's swag is printed on demand. No waste, no warehousing.
- Holiday gifts for employees and clients. Instead of an impersonal gift card, you can send a customized, branded gift collection. That makes your gift flexible and crowd-pleasing without it feeling transactional.
- Celebrate heritage months, like Hispanic Heritage Month or Black History Month, with gift and charity options that support the cause.
- Surprise and delight your team. A Collection of treats for Halloween? A selection of pet swag for new dog owners? High-end gifts for clients hitting an important anniversary? The more unique, the better!
See Collections in action
To build your own Collection, sign up for Goody today.
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