We’re thrilled to share some huge news from our partners at Edible Arrangements®: they’ve just launched a brand new curated digital gifting marketplace, powered by Goody.
Using Goody’s innovative Commerce API, the integration brings our premium gift catalog directly to Edible’s flagship website. Now, when someone shops on Edible.com, they can choose from a thoughtfully curated selection of non-perishable gifts from brands like Carbone, Ghia, Homesick Candles, and more. It’s all part of a seamless new experience that blends Edible’s iconic indulgences with Goody’s catalog of modern, food-adjacent gifts.
A new marketplace for Edible — and a new chapter for Goody
For Edible, this launch is a major step in expanding their digital footprint. Customers can now send thoughtful gifts even in places where an Edible storefront doesn’t exist. As Edible increases their offerings beyond their famous fruit arrangements, Goody will unlock a larger, more diverse product catalog, available nationwide.
“Our new marketplace expands our offering, especially among customers in places without Edible storefronts,” said Somia Farid Silber, CEO of Edible. “By further expanding into non-perishables and modern fulfillment models, we’re removing the limitations of geography and inventory, while staying true to the emotional impact that defines our brand.”
For us at Goody, this marks our largest-ever partnership with a national retail brand. Owing to our beloved catalog of 400+ brands, Goody’s corporate gifting platform is used by 64% of the Fortune 100. Now, we're taking that same catalog and embedding it directly into a consumer brand’s online experience.
It’s a perfect match.
Built for emotional impact, powered by technology
Every gift sent through this new experience includes a digital card that’s delivered instantly. So even before the physical item arrives, the recipient knows they’re being thought of. Whether it’s a bottle of olive oil from Brightland or a self-heating mug from Ember, the goal is the same: make it easy to send something thoughtful.
The API-powered integration offers Edible a nimble way to explore consumer trends and identify new product opportunities. By launching third-party fulfillment via Goody, Edible can move faster and meet customer demand more effectively, without adding complexity to local operations.
As Goody’s CEO Katy Carrigan put it: “Edible has built trust with millions of households, and Goody has built a curated gift catalog and the backend to integrate into their marketplace at scale. Together, we’re creating a more seamless and personal way to send something thoughtful.”
Where we go from here
We’re excited to be part of this evolution and can’t wait for you to try it for yourself.
👉 Check out the new gifting marketplace on Edible.com
Or if you’re interested in building an API-powered gift integration like this one, learn more about partnering with us.
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