How To Build Branded Gift Experiences With Custom Stores

How To Build Branded Gift Experiences With Custom Stores

Since Goody launched Custom Stores, we’ve been amazed by the creative applications our customers have found for this new feature. Here are some innovative ways that businesses are using Custom Stores to create branded and bespoke digital gift experiences.

What are Custom Stores?

Custom Stores let you send a collection of gifts that you curate, in a destination that you can customize with your branding. Your recipient chooses the gift of their choice from the bespoke options you provide.

You can fill your Custom Store both with branded swag and with gift options from Goody’s curated collection of thousands of products.

Your Custom Store can be customized with your company logo or any header image you’d like. (We recommend pairing it with a custom digital card for full effect!)

You can also automatically send a Custom Store to employees for milestones like onboarding, birthdays, or work anniversaries. Automated gifts are powered by Goody’s 30+ HRIS integrations.

How are companies using Custom Stores?

Whether you’re gifting new employees, recognizing a special company event, or even celebrating clients, you can use Custom Stores to create an unforgettable experience for your gift recipients.

Let employees choose from a digital swag closet

Goody offers high-quality branded swag with no minimums. Rather than sending your employees a t-shirt or sweatpants, let them select the swag item of their choice! 

For example, you can use Goody to automatically send new employees a custom collection of branded swag items during their onboarding. (You can even include non-swag items, for employees who’d prefer a gift like Levain Bakery cookies.)

Create a branded experience to celebrate a company milestone or event

Is your company celebrating a major launch or a momentous achievement? Are you planning an off-site or sales kickoff?

You can use Custom Stores to create a fully branded store where employees can choose the gift of their choice, whether it’s a commemorative tumbler or a Lula’s Garden succulent. 

Build a themed gift collection for holidays or DEI initiatives

With Custom Stores, you can choose gifts from Goody’s collection of 250+ brands. We make it easy to find brands whose values you want to support, such as sustainable, social-impact driven, or female, LGBTQ or BIPOC-founded businesses. 

That makes Custom Stores a great solution for sending gifts to celebrate Diversity, Equity, and Inclusion (DEI) initiatives at your company, such as Pride, Black History Month, or AAPI Heritage Month.

For example, you could celebrate Women’s History Month by gifting your employees a custom selection of female-founded brands. Or give back during the holidays by building a custom assortment of gifts that support charitable causes.

Send clients a fully branded gift experience 

Client appreciation gifts are already a snap on Goody. But you can go even further by creating a Custom Store that’s fully decked out with your logo, branding, and any gift assortment that you want to curate. It makes for a unique gift experience that customers won’t forget.

How do you get started with Custom Stores?

Custom Stores are available to business customers on Goody’s Team plan. To get started with Custom Stores today, book a demo with our team.