Product Updates

What's new in Goody, month by month.

Scroll or click a card to explore past months

January 2026

Redesigned gift tracking
The refreshed Track page rolled out to everyone, with filtering by gift status.
Swag collections from your logo
Upload a logo and Goody builds a full collection of branded merch automatically.
Autogift with collections
Autogift rules can now send curated collections and company store gifts.
Category pages in collections
Recipients can browse large collections by category.

February 2026

Faster swag collection builds
Collections build in about half the time, with live progress and product previews as they're created.
Price limits for swag stores
Cap product prices on a collection, with per-product exceptions when you want them.
Every color, previewed
Swag products show a branded mockup for each variant color.
Smarter Track search
Search sent gifts by recipient, batch name, gift message, or sender.

March 2026

Domestic shipping in the UK
Send gifts to recipients in the United Kingdom from a dedicated domestic catalog, with VAT included in pricing.
Brands API endpoint
Retrieve brand data programmatically through the Goody API.
My Swag folders
Synced swag products are grouped into collection folders on the My Swag page.
Sharper engraving previews
Logo engravings render crisply on metal and glass, with white space handled correctly.

April 2026

Schedule further ahead
Single-item gifts can now be scheduled up to 3 months out.
Carts for UK recipients
Multi-gift carts now work for recipients in the United Kingdom.
Salesforce activity sync
Gift activity matches Salesforce contacts and leads by email — even for gifts sent outside Salesforce.

May 2026

Company Stores
Launch a branded, shoppable store for your team or customers: curate the products, share a link, and anyone can check out — no Goody account needed. Payments, receipts, and order tracking are built in.
Recipient Gift Upgrade
Recipients can browse above their gift's value and pay the difference for an upgrade.
Contacts for everyone
The Contacts tab is open to all accounts, with bulk actions and gifting straight from a list.
Upgraded receipt data in reports
Payment details in the Gift Data report, plus receipt filters by amount, card, and date.

June 2026

Company Stores go global
Now generally available, with international shipping, tax-inclusive pricing, and international card support.
Forms
Collect sizes, preferences, or anything else from recipients during gift acceptance.
Gifting MCP
Connect Claude and other AI assistants to your Goody account to browse the catalog and send gifts.
Autogifts from your email
Autogift emails can be sent from your own Gmail address.
200+ HR integrations
HRIS coverage for autogifting expanded from 30+ to over 200 HR systems.

July 2026

Goody for HubSpot
Send gifts from contact records, sync gift activity to your CRM, and gift automatically from workflows.
Chrome extension
Send gifts from anywhere in your browser — browse the full Goody store, gift right from Gmail and LinkedIn, and get card and message suggestions based on the page you're on.
Goody for Salesforce 2.0
Automate gifting with Salesforce Flow, see gift history on contacts, leads, opportunities, and accounts, and auto-link gifts to open opportunities.
Gift Templates
Save reusable gift setups, share them with your team, and power automated sends.
Keep it a surprise
Direct-ship gifts can hide what's inside until the box arrives at the door.
Custom card fonts
Style your card message with a selection of fonts and customizable font size.

August 2026

2026 Holiday Gift Guide
Curated holiday picks for employees and clients, plus affordable, branded, and global categories — shoppable straight from the guide.
Filter and search your swag
The My Swag page now has search and category filtering so you can easily browse through your apparel, drinkware, and more.
A new store in the mobile app
The Goody app for personal gifting is now redesigned, with better search and new product pages.
Assign Smart Link approvers
Specify other people who can approve Smart Link gifts in addition to, or instead of, yourself.

September 2026

Latest

Smarter swag artwork editor
Change your logo's fill color with one click and get suggestions to improve your artwork for printing.
Gifting ROI calculator
Explore how gifting can generate more pipeline, improve meeting show rates, and get more replies to your outreach.