How Event Teams Are Rethinking Conference & Event Swag With Goody

How Event Teams Are Rethinking Conference & Event Swag With Goody

Live corporate events are back, and so is the swag headache. 

Event teams know the drill. You (over-)order and unpack hundreds of plastic promotional items. You parse through pages and pages of Freeman shipping forms. You schlep swag to a conference booth – only to see attendees throw it away. Then you figure out how to get the leftover stuff to your next event.

“Can we finally kill off cheap, disposable conference swag?” asked a Fast Company op-ed writer in 2022. Her piece quickly went viral, as the wastefulness and tackiness of conference swag resonated with thousands of readers.

Here’s the good news: It doesn’t have to be like this.

Goody simplifies swag and giveaway management for event marketers. No logistics, no waste, just high-quality options. Events are all about standing out and creating lasting memories, which is where Goody comes in.

How Goody’s conference swag solution helps you stand out

1. Let attendees choose the swag item of their choice.

Instead of choosing one item of swag to give away to hundreds of visitors, let them choose their own gift from a custom collection that you curate.

Goody’s Custom Store feature lets you design a collection of promotional items for your attendees to choose from. You can fill your Custom Store both with branded swag and with gift options from Goody’s bespoke collection of thousands of products.

Your Custom Store can be branded with your company logo or any header image you’d like. (We recommend pairing it with a custom digital card for full effect!)

2. They redeem it via a QR code.

At the event, your attendees can simply scan a QR code to access your giveaway store and choose their favorite item. 

Scan the QR code below to see how it works and book a demo:

3. Their gift ships directly to them, so you don’t need to worry about delivery.

Shipping boxes is already an unpleasant task. As any event marketer knows, shipping stuff to conferences is 10 times worse. There’s coordinating timely delivery, figuring out where to send it, finding your boxes in a sea of boxes, and then the outlandish fees and markups every step of the way.

With Goody, you just need to select and customize your giveaway items, and leave all the logistics to our team.

Once your attendees made their swag choice from your Custom Store, Goody will ship the giveaway items directly to their address (which they provide themselves during the gift acceptance process). You can track your items and collect thank-you notes in real-time, from anywhere.

4. Zero waste. People get exactly what they want, in exactly the right size or color.

The last thing you want is for your swag budget to end up in landfills negatively impacting the environment as well as your company’s bottom line. 

With Goody, your attendees can make their own choice of swag, size, color, and flavors from the list of custom giveaway items you offer. Less headache, no waste.

5. You capture more leads for your team.  

Conference attendees swing by your booth, take some swag and disappear? With Goody, your visitors provide their email when they claim a giveaway item. This built-in lead capture solution allows you to seamlessly build your list, export these leads for your team, and nurture them after the event. 

Affordable yet high-quality swag options

Goody has high-quality branded merchandise that your event attendees are sure to actually use. From apparel to mugs to candles, place your logo wherever you like and gift whenever you like! No minimums and free shipping.

Here are some of our top on-demand swag options: 

1. Branded Tote Bag

This tote bag will be the best companion on weekly shopping trips and beach days and get your company logo plenty of real-world awareness. 

2. Branded Wireless Charger

Wireless charging is cool by itself, but creating a custom wireless charger to do all that touch-free magic, is even cooler. This will earn you a permanent branded moment on their office desk or bedside table.

3. Branded Golf Balls

Add your company’s logo on six personalized balls, in vivid detail and color. 

4. Unisex Premium Pullover Hoodie

This premium pullover hoodie will give your event attendees a warm and cozy reason to remember your brand. The best part about branded swag the Goody way? People provide their own sizes! 

5. CamelBak Eddy Water Bottle

Your attendees will stay hydrated anywhere they go… and bring your brand with them anywhere they go. It’s a win-win.

These are just a few of the swag items on offer. Interested in seeing more? We have dozens of on-demand swag products for you to explore and customize, and we can do warehousing and custom boxes as well.

Get started

To get started with event gifting today, book a demo with our team

Please note that a subscription to Goody for Teams is required to build a digital Custom Store for your event.