Introducing Company Stores

You asked. We built.

One of our most requested features ever, Company Stores, are here! 

Company Stores let you sell your branded merch in a real online store. Your team, customers, or fans shop it on their own time, pick their own size and color, and pay at checkout. You curate the lineup once. Every order ships direct.

What Company Stores can do

• Convert any Collection into a public storefront with a single URL
• Let shoppers pick their own size, color, and style
• Brand your store with your logo and colors
• Mix premium brands and custom merch in one curated lineup
• Ship every order direct to the recipient, so you never touch a box

Why we built it

As Michelle Smith, Manager of Culture & Connection at Tinuiti, told us, a common question from employees was how they could get more swag — beyond what they were gifted for free. "We've had people reach out saying, 'It was so hard to pick just one item. Can I get more?'"

Goody's customers have long asked for a way to spin up an eCommerce stores where employees or brand champions can shop and check out directly. Maybe you want new hires to shop for welcome swag, using their company cards. Maybe you're looking to spin up an apparel boutique for a conference you're hosting. Whatever the use case, Company Stores let you do it, in minutes rather than months.

Until now, the end recipient of swag on Goody would be receiving it as a gift. With Company Stores, shoppers pay for what they buy. There's no inventory, warehousing, size collection, or logistics. All you need is a Team plan subscription.

"We kept hearing the same thing from our customers," says Katy Carrigan, CEO of Goody. "Their teams loved our on-demand swag experience, but something else they really wanted was a store. Not a swag closet they had to manage. An actual store. We built Company Stores so they could spin one up in an afternoon, without warehousing, without logistics, without writing a line of code."

Just like Collections, your store doesn't need to be limited to swag only. You can pull in non-branded products from Goody's entire collection of 600+ premium brands.

How it actually works

If you've built a Goody Collection before, you already know most of the workflow:

1. Build your collection. Pick the products your store will offer. Premium brands, your own custom-branded merch, or both.
2. Turn it into a store. Add your logo, a custom banner, and colors, then publish.
3. We do the rest. Share your store URL. Every order is shipped direct.

That's the whole thing. No warehouse to manage, no inventory to commit to, no developer required. We handle payment, receipts, and shipping.

See it for yourself

The fastest way to see how Company Stores work is to shop one. Here are some examples of working stores built on Goody:

• Company Swag Portal: a multi-category swag store with apparel, drinkware, and tech
• New Hire Swag Portal: a welcome-kit store where new employees pick their own apparel and tech
• Conference Swag Boutique: swag for attendees of an event or members of a community
• Healthcare Uniform Shop: for healthcare, hospitality, and any team with consistent on-brand gear needs

Available now on the Team plan

Company Stores are included with Goody's Team plan. If you're already on Team, you can launch your first store today. If you're not, book a demo and we'll walk you through setup. Most teams have a store live in under 20 minutes.