Updated April 2, 2026
So you’ve done it: your client successfully bought or sold a house. Congratulations to you, and an even bigger congratulations to them! Experienced realtors know that this moment is only the beginning of your relationship with your client. If you’re looking to celebrate with your client, you might be thinking about getting them a nice gift to help them move or just an appreciation gift in honor of the journey you shared.
Well, gift-giving in these situations can definitely be a bit of a head-scratcher. Although you’ve probably toured many homes together, you might not know your client on a super personal level. You don’t want to give them a generic gift certificate to a restaurant they don’t love or a tacky gift that will immediately christen the junk drawer in their new home.
Well, that’s where Goody comes in. This is the complete guide to giving a gift to your buyers and sellers once you help them close. By the end, you’ll have the perfect gift idea in mind — or you’ll at least get the ideas flowing.
Why Give a Closing Gift Anyway?
Before we get started, it’s definitely worth asking: Why should you, as a realtor, give a gift to your client? After all, you’ve already sealed the deal. Why continue to invest in the relationship?
The truth is that, even though we think of home buying as a “once in a lifetime” type of purchase, nothing could be further from the truth. Homeowners scale up and down their housing as their needs and families change. The client whose home you sold yesterday could be knocking on your door to buy a home in a year.
That’s why giving a gift is a high-return way to nurture relationships and show your client that you really appreciate them. Real estate lead generation is time-consuming, and that’s not even considering the expense associated with printing dozens of flyers or sponsoring a local Little League team.
Gift-giving is about building relationships and making a lasting impression that will keep you top-of-mind for your clients. And if you build those relationships, they’re more likely to come back to you in the future and even recommend other people to come to you. Real estate referrals are all about word of mouth.
How Much Should I Spend Per Closing Gift?
Client gifting is more than a thoughtful gesture—it’s a powerful way to solidify relationships and leave a lasting impression. Celebrating milestones with a meaningful gift demonstrates your appreciation and underscores the connection you’ve built with your clients.
Closing gifts are often where agents make the biggest investment, using them to showcase their gratitude and the trust they’ve built. To choose the perfect gift, start by asking yourself a few key questions:
How big was the transaction? The value of the gift should align with the size of the deal. Here’s a helpful guide:
- Under $100k: $150 or less
- $100k–$500k: Around $250
- $500k–$900k: $500 or more
- $1M+: $500+
If you want to get more specific, the general industry standard suggests roughly between 1% and 5% of the agent’s gross commission.
What are your clients’ interests? Consider what’s unique to them. Are they foodies? Fitness enthusiasts? A growing family? A gift tailored to their passions adds a personal touch that amplifies its value.
Unsure what to get? Opt for something universal like premium food, alcohol, or a versatile home item. Using a platform like Goody allows your clients to swap their gift for something they’ll love, giving you peace of mind.
What About Gifts for Referrals?
Closing gifts aren't the only gifts that experienced Realtors should consider leveraging.
A thoughtful "thank you" gift for real estate referrals can go a long way in showing appreciation and encouraging future referrals. To make a lasting impression, consider personalized gifts that reflect the taste and preferences of the referrer, such as a high-quality wine set, luxury home goods, or a gift card to a favorite restaurant. Another idea is a gift experience, like a wine tasting or spa day, which offers a memorable experience rather than a material item. Tailoring your thank-you gift to the individual and making it a pleasant surprise adds a personal touch that keeps you top of mind, making it more likely that they’ll refer you again in the future.
So What Should You Get Your Buyers and Sellers?
In general, it’s good to focus on two things: housewarming and celebration.
Here are some ideas to inspire your next gift, tailored to transaction sizes:
- Under $100k:
- Wine Decanter for dinner parties
- Ember Mug for the home office
- Compact Air Fryer for quick meals
- $100k–$500k:
- Digital Frame to showcase all the memories to be made
- Framed vinyl of their favorite artist to decorate the new space
- Electric Kettle, something stylish you actually want to keep on your countertops
- $500k–$900k:
- Cast iron cooking set for the chef
- Espresso Machine for the coffee lover
- Family Pickle Ball Set to get everyone involved
- Pac-Man home arcade game to build out the game room
- $1M+:
- Ooni Pizza Oven for family pizza nights
- Personalized luggage for new adventures
- Caviar Set and champagne to celebrate
10 Gift Ideas That Will Make Someone's (Closing) Day:
Personalized Wine Decanter and Glass Set by Swanky Badger
Marking a home closing with something meant to be used and shared adds a more personal layer to the experience. Personalized Wine Decanter and Glass Set brings an elevated touch to dinners, celebrations, or quiet evenings in a new space. The custom engraving creates a lasting reminder tied to a meaningful milestone without feeling overly formal. It naturally becomes part of future gatherings, reinforcing the moment long after move-in day.
Ember Mug², 14oz by Ember
Daily routines often take shape quickly after moving into a new home, especially morning coffee rituals. Ember Mug², 14oz keeps beverages at a consistent temperature, making busy mornings feel a bit more controlled and enjoyable. Its sleek design fits seamlessly into modern kitchens or home offices without adding clutter. It supports those small, everyday moments that define comfort in a new space.
Pixi 10.1" Wifi Frame
New homes are filled with moments worth remembering, from move-in day to everyday life settling in. Branded Pixi 10.1" Wifi Frame allows photos to update easily, creating a living display that evolves over time. It can be customized with a company logo, adding a subtle connection to the closing experience without overpowering the design. It offers a way to keep memories visible while new ones continue to unfold.
Instax Mini Evo Instant Film Camera by Fujifilm
Capturing first moments in a new home can feel more meaningful when it happens in real time. Instax Mini Evo Instant Film Camera blends digital convenience with instant prints, making it easy to document everything from unpacking to first gatherings. Its compact design encourages spontaneous use without requiring setup or planning. It turns everyday moments into keepsakes that can be displayed right away.
Electric Kettle by MacKenzie-Childs
Kitchen essentials often become the most used items in a new home, especially those tied to daily habits. Electric Kettle brings both function and visual appeal, making it something that feels intentional on the countertop. Its design adds character while still delivering reliable performance for tea, coffee, or quick meals. It supports simple routines that help a new space feel lived in.
4-in-1 Cast Iron Stack by Marcellin
Cooking at home often becomes more inviting after settling into a new kitchen. 4-in-1 Cast Iron Stack offers versatility with pieces that can handle everything from stovetop meals to oven baking. Its durable construction ensures it can be used regularly without losing quality over time. It encourages experimenting with new recipes and creating shared meals in a fresh space.
Magnifica Evo Coffee and Espresso Machine by De'Longhi
Elevating daily coffee can make a new home feel more complete from the start. Magnifica Evo Coffee and Espresso Machine delivers café-style drinks without requiring a trip outside, making mornings more efficient and enjoyable. Its intuitive design keeps the process simple while still offering variety in drinks. It becomes a reliable part of everyday routines that bring comfort and consistency.
Bocce Ball Set by Fredericks & Mae
Outdoor space often becomes a focal point for relaxing and entertaining after a move. Bocce Ball Set introduces a simple way to gather friends and family without needing elaborate plans. Its design makes it easy to set up in a backyard or open area for casual games. It encourages connection and use of outdoor spaces that might otherwise go unused.
Icons Pac-Man Arcade Retro Game by LEGO
Adding personality to a new home often comes from pieces that reflect personal interests. Icons Pac-Man Arcade Retro Game offers a creative build that doubles as a display-worthy conversation piece. Its nostalgic design brings a sense of fun while fitting into a modern interior. It gives homeowners something engaging to build and showcase as part of their space.
Koda 16 Gas Powered Pizza Oven by Ooni
Entertaining at home takes on a new level when cooking becomes part of the experience. Koda 16 Gas Powered Pizza Oven allows homeowners to create restaurant-style pizzas in their own backyard with minimal setup. Its high heat and spacious design make it suitable for hosting small gatherings or casual weekends. It turns outdoor cooking into an activity that brings people together naturally.
How Is Gifting Different on Goody?
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- Nadia Nejaime, Esq., Vice President, Compass
Send the Perfect Gift, No Address Needed
At Goody, we make client gifting simple and stress free. Whether you are celebrating a closing, thanking a client, or strengthening your relationships, gifts should feel thoughtful and easy to send.
With Goody, you only need an email or phone number to send a gift. Your client receives a digital unwrapping experience that makes the moment feel special and interactive.
Recipients can choose their preferred options—such as color, size, or style—and enter their own shipping address. This removes the need to collect personal details and keeps the process seamless. If the gift is not the perfect fit, they can swap it for something else of equal or lesser value, ensuring they receive something they truly enjoy.
You can also discover brands that align with your values or your clients’ preferences, including options that are sustainable, female-founded, or BIPOC-founded. This makes it easy to send gifts that feel both personal and intentional.
Make Client Gifting Easy
Looking for a simple way to elevate your client experience? Create a free Goody account and start sending thoughtful closing gifts in just a few clicks.
From curated gift boxes and premium home essentials to personalized items and lifestyle favorites, Goody makes it easy to celebrate your clients and leave a lasting impression.
Whether you are congratulating buyers, thanking sellers, or building long-term relationships, the right closing gift can turn a successful transaction into a memorable experience your clients will always appreciate.
Sources:
The Benefits of Plants on Wellness | Chapman University
Giving Gifts that Build Relationships | Healthy Relationships Initiative
How Much Do Home Alarm Systems Affect Resale? | Realty Times
