The Definitive Guide to Building a Viral Brand From Scratch, by Natalie Holloway, co-founder of Bala delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook where you'll discover how to pitch, budget, finance, market, and hire for your new company. A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality. Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.